Disney’s idea generation technique

Generate ideas using role play


The tool is used to generate, evaluate and critique ideas to solve problems through the use of role play in which each person plays a different “Walt”: Walt the Dreamer, Walt the Realist and Walt the Spoiler. It is a great technique to use when trying to brainstorm ideas as it gives space to each function while maintaining a constant sequence: one group, three roles.
In order to facilitate the role play, it would be useful to start by reviewing the key points of the challenge and to write down the main question to be solved in a central place. The role play brainstorming can in fact start by discussing the challenge,
which will then lead to idea generation and refinement.


Disney Method
Robert Dilts (1994)