Experimentation canvas

Elaborate your idea into a concept framing and detailing it further


The experimentation canvas helps you to transform your idea into a more detailed concept and invites you to ideate on how to better frame and organize it as a future experiment. The canvas permits to understand (1) the goals of the experiment, (2) the target group that will be involved, (3) the territory of application, (4) what prototype and materials will be produced, (5) key activities and responsibilities for each actor and what they need to agree upon (6) the cost structure, (7) timeline and a shor-tterm plan of action and finally, (8) the assessment framework.


Try to fit all your selected concepts in one experimentation plan highlighting the common value proposal.
Even if it seems too early in the process, try to envision it. It will help to ask the right questions.


Maurya, A. (2012). Running lean: iterate from plan A to a plan that works. “” O’Reilly Media, Inc.”.