The selection of a solution to be funded depends on a variety of factors that need to be presented in a sound and concise manner during the negotiation phase with investors.
In order to achieve a higher degree of investor readiness it assumes previous preparation and gaining knowledge about the investor, their goals and priorities as well as potential appetite for risk. The decision flower can be adapted according to the type of the investor and it will vary depending whether the innovator is applying for grant, social incubator/accelerator’s support, private equity investor etc. The aim of this tool is to prepare arguments that will persuade investor that our innovation has the greatest potential for impact and public benefit.