TOOL

Personas

Create personas of your users or stakeholders to identify groups and their specific needs

DESCRIPTION

“Personas are fictional characters who embody the archetype of your stakeholders (civil society, researchers and consultants, policy makers, economic actors). It is a useful tool to really focus on getting to know who you are designing for. Start by giving your persona a name and identifying from which stakeholder’s segment s/he comes from.Then move on to describe who s/he is: age, personal background, education level, profession, etc. Now, make a sketch of your persona (remember you can always take a picture and use photos to sketch if you can’t draw).

TIPS

Make the persona as accurate as possible and hence as detailed and nuanced as can be.”

REFERENCES

Alan Cooper (1983)

Literature
Pruitt, J., & Grudin, J. (2003, June). Personas: practice and theory. In Proceedings of the 2003 conference on Designing for user experiences (pp. 1-15).

BEST PRACTICES/ CASE STUDY