METHOD

Stakeholder Engagement and Dissemination Plan Canvas

Plan your overall co-creation process following four main phases allocating tools and planning activities to be conducted. All the methods and tools in this guidebook are organised according to these phases.

DESCRIPTION

This canvas will define your strategy to engage and communicate with your stakeholders.
It helps you to identify your target and think about which mode of communication you will use and how you will disseminate information on social media.
For each stakeholder, you will need to explain what your objective is in terms of communications, what are the key messages you have to communicate with him/her, what actions you will put in place and by which channel (web, Facebook, Twitter, Instagram, other…)

TIPS

This tool is very effective to engage discussions with your internal communication team or specialist.

REFERENCES