DDC – Smart greater Copenhagen
As Denmark’s national design center, it is the Danish Design Centre’s (DDC) mission to promote the use of design in business and industry to help professionalize the design industry and document, promote and brand Danish design in Denmark and abroad. Its key approach is systematic experimentation with design-based value creation in companies.
With financial support from the Ministry of Business and Growth, it is the DDC’s ambition to make design one of the three most important positions of strength for Danish companies.
The DDC operates in a complex environment at the intersection of business and industry, design professions, education and research institutions, and public institutions.
It is the DDC’s view that the task of increasing companies’ use of design must be addressed through open partnerships and the use of co-creation therefore aiming to establish strong and innovative partnerships with relevant stakeholders, both in Denmark and abroad.
The following case deals with design thinking and co-creation as a booster for innovation, new value, business development and growth, choice of target/user groups, management of a variety of actors