Pugh chart

Evaluate different funding or sustainability options to facilitate your decision for the best one


The Pugh chart is a tool used for evaluating multiple options against each other. Rather than basic consideration of the pros and cons for funding options as an example, the Pugh chart gives a holistic overview of the needs, goals and other important criteria for the team versus the available alternatives. Ranking the criteria keeps the team’s focus and reveals “winners and losers” at an early stage.


Design for America (Process Guide)